Always Survey Your Audience After a Webinar
It takes time to develop high quality webinar presentation skills. You have to be master of technology, content, and community all at the same time. One of the best ways to identify where you can use additional help is via an end of webinar survey.
How to Execute an End of Webinar Survey
There are two generic ways to invite your audience to participate in a survey. If you have each users email address then you can just email them the link to the survey. If your webinar didn’t require registration, and therefore you don’t have email addresses for each participant; you can just give everyone the link as the ending piece of your webinar.
If you do send the link via email, its wise to warn each of the participants that they should be expecting a request to take a survey via email 5 minutes after the end of the session. Explain to your group that the survey is designed to help you develop even better presentation skills and content. From time to time change up how you ask participants to take the survey so as to see what the most effective request is in order to increase the ratio of users who take the survey.
What to Ask as Part of the Survey
I’ve always been a believer that a survey that lasts more than about 2-4 minutes is far too long. Keeping it short and sweet will allow you to insure maximum completion and high quality data. If you have far more to ask then you can fit into a 2 minute survey, relax. In time you will discover which questions always get the highest and most consistent response and you will be able to replace those with new questions.
As a started point I will suggest 10 questions as a great medium. You might split them 50/50 between inquiring over your content and your organization / moderation skills. Here are some suggestions:
- Was This Your First Time Participating in a Webinar With _________.
- How Would You Rate The Ease of Registering and Logging into the Webinar?
- How Would You Rate The Timeline and Promptness of the Webinar?
- How Would You Rate The Quality of the Audio / Video Streaming?
- If there was one thing you could change about the technology or organization of this webinar what would it be?
- Which of the following adjectives best describes the content of today’s webinar? (Concise, Lengthy, Spot On, Irrelevant, Other ______)
- How would you rate the relevancy of the content in today’s webinar?
- Based on the content of tonight’s webinar how likely would you be to recommend a friend to this same presentation?
- How Would You Rate the Quality of the Moderator and Presenters?
- If there was one thing you could change about tonight’s content what would it be?
